Timeless or Obsolete, the Changing Face of Advertising

Presented by Erik Radle EVP Sales and Operations, The Miller Agency-Automotive
Advertising Specialist and NADA Convention Speaker

It is crucial to your dealership that YOU learn how to assess your advertising options and how to stay leading edge vs. bleeding edge. Erik will show you how to recognize future growth opportunities and how to benefit from the new phenomenon of "cross consumption" with TV and internet. This topic will also share with you how to stay ahead of the curve and reach potential automotive consumers.

Erik will discuss the following topics:

• Assessing your advertising options
• How to stay leading edge vs. bleeding edge
• Recognizing future growth opportunities
• How to benefit from the new phenomenon of "cross-consumption" with TV and the Internet
• How to overlap traditional media with digital