Best Practices for Engaging Customers

Presented by Ken Carlson, Director of Training for Manage-Rite

How do you respond to "I'm just looking"? Customers often try to avoid talking to a salesperson and maintain a defensive posture when greeted. Best Practices for Engaging Customers spotlights successful strategies on how to develop a professional rapport with the customer, establishing control of the sales process, and proper qualification to "land" the customer on vehicle.

Best Practices for Engaging Customers will highlight the following topics:

• Create a memorable and warm first impression
• Effective questioning techniques to get positive answers
• Win customers with voice tone, voice inflection, and body language
• Strategies for establishing control of the sales process
• Succeed at putting your customer in the vehicle that's right for them