Consumer Car Shopping Behavior in Today's Economy

Presented by Tori Morandi, Manager, Industry Education, AutoTrader.com
Featured Speaker at Digital Dealer Conference & Exposition

Consumer Car Shopping Behavior in Today's Economy offers dealers and automotive industry professionals a look into the mindset of today's car shoppers. This workshop will reveal the latest research about the effect internet advertising has on dealership walk-in traffic and how consumers initially establish contact with dealers.

We will also take a closer look at the online messages that motivate consumers to offline action.

This workshop aspires to provide the audience with an understanding of the expanding options and variables that influence consumer purchase decisions while exploring the emotional and practical considerations consumers are exposed to as they shop for their perfect cars.

Attendees of Consumer Car Shopping Behavior in Today's Economy will learn:

• The varied approaches today's consumers take to car shopping
• The rise of user-generated content and its perceived influence on shoppers
• The role of the dealership in today's market