Building Value in the Service Process

Presented by Douglas Wright, D.A. Wright & Associates

Service Advisors are responsible for the customer from the initial phone call to the final stages of quality control. They are often the only visible link to the successful completion of the customer's car. Service Advisors can increase or decrease sales in an instant. The Building Value in the Service Process seminar will teach Service advisors how to build value throughout the entire service process resulting in increased grosses, sales and customer satisfaction.

Building Value in the Service Process will teach attendees the following:

• Implement a thorough service process that enhances the customer's experience
• Use factory scheduled maintenance to build satisfaction, retention and more sales
• Use the service menu to generate more sales
• Present accessories to gain more service and accessory sales
• Overcome competition concerns
• Increase customer sales per visit