Streamlining In-Store & Online Operations

Presented by Howard Polirer, Director, Industry Relations, AutoTrader.com
NADA Convention Speaker

This program reveals new tactics to help dealers manage their resources both online and in the store – complete with tangible take-aways they can begin implementing at their dealership immediately. This workshop will teach dealers how to align their virtual showroom with their physical dealership and integrate Internet operations into all sales and service processes to ensure online and offline messages are consistent across all media and related sources.

Attendees of Streamlining In-Store & Online Operations will learn:

• The role of a dealership in today's internet-driven market
• Efficiencies and processes to create successful responses to internet shoppers
• An organizational structure to help manage staff and define job responsibilities
• The traits and characteristics to look for when staffing your dealership