Master the Walk Around and Test Drive

Presented by Ken Carlson, Director of Training for Manage-Rite

Some cars will sell themselves, but most of them just sit there and don't say a word, take advantage of this opportunity to shine. The Walk Around and Test Drive seminar delivers exciting methods to build value in the sales process with product presentation and demonstrations with feature and benefit selling, demo ride conversations, and selling to the buyers motives.

Master the Walk Around and Test Drive will teach attendees the following topics:

• Build value in the dealership, the vehicle and grow your store and build profits
• Have a plan for the most common objections to driving the vehicle
• Create a natural flow of communicating personalized features and benefits to the customer
• Emphasize the benefits your client will have that directly relates to the feature of your product